Visual Merchandising is a key to solid retail sales for Salons and Spas. With our Salon Fixtures, we have helped salons double and triple their retail sales. Smart Fixtures is the perfect merchandising solution for your salon or spa.
Smart Fixtures is a perfect fit for your salon and spa displays - just ask our many customers!
Graced with clean lines and an open, welcoming design that lets light in, Smart Fixtures allows you to make your salon displays as attractive and creative as you want them to be. How? To begin with, the Smart Fixtures shelving system is designed, above all, to compliment your beauty supply product, rather than distract from it. Smart Fixtures is the easy merchandising solution for your salon or spa. Our award winning system allows you to custom design the perfect display or layout for your retail space. Choose from our best selling designs of beauty supply shelves, nail stations, shampoo merchandising displays and shelving or design your own custom unit. Our patented system of interlocking components allows for simple, tool-free assembly in minutes.
The versatility of Smart Fixtures beauty supply shelving allows you reconfigure components into various designs, allowing you to close your doors one day and open the next with a fresh-looking, totally redesigned environment. As product inventory levels change, components can be added or removed to customize your space. Select from our six classic finishes of black, cherry, maple, white, pearwood and espresso, which are sure to compliment any decor or match existing furnishings.
Whether you need a single retail display at a single point of purchase or 100 shelves in 100 salons, Smart Fixtures is the smart solution for your retail space. You can configure our components in countless ways to meet virtually any display, shelving and retail fixture need, from shampoo displays and window arrangements to full spa layouts - all without the need for tools, permanent fixtures or expensive custom carpentry.
Use Smart Fixtures as a picture frame--it is beautiful, but compliments in a way that allows customers to see (and remember) your product rather than the "frame".
Visual Merchandising for Retail Success at Your Salon
The right visual merchandising can boost the retail sales of your salon or spa more than you might imagine. Below, we will discuss how you can use visual merchandising to boost your salon's profits, including an Overview of Visual Merchandising, Examples of Salon Success Stories, and Using the Right Tools: Display Tables, Retail Shelving, and Props in Visual Merchandising.
What is Visual Merchandising?
Merchandising is the presentation of a salon or spa and its its merchandise to the client. In other words, how, why, when, and where your salon's retail products are placed and displayed. The basic meaning of Visual Merchandising is the manner in which a salon owner combines her products, the salon's environment, and retail space into a stimulating and engaging display to encourage the sale of beauty supplies or services. The elements of visual merchandising include salon fixtures such as display tables, shelving, and the use of color, spacing, lighting, products, packaging, and product information. Other elements of visual merchandising in salons include the salon's use of its client's sensory inputs such as smell, touch, and sound to create a connection between the salon, its products and the client.
Salon Visual Merchandising
Visual Merchandising in Salons and Spas emerged as business savvy salon owners saw an opportunity to use free space or check out counters to add sales of higher margin personal care products to their bottom lines. Much of the evolution of Visual Merchandising in salons and spas can be attributed to the development of professional merchandising as a practice in retail stores in general. There are however, a couple of key points of distinction. First, salons and spas, by the nature of the services they render, have a captive potential retail customer base longer than most retail stores. That is, people often sit and wait on their turn or sit while the service is being rendered, often without much other distraction. There are more "retail impression" points which if used properly, provide salon owners with a chance to develop more sales. Second, the service professional in salons and spas carry a significant amount of influence over the client--if the professionals did not, it is unlikely the client would use that particular professional. So any slight hint or suggestion from the professional during the performance of the service and/or check out counter will have a greater influence than a typical retail store's sale chatter.
Rules in Visual Merchandising
As much as you may hear otherwise, there are no absolute rules for salons in visual merchandising. Successful salons, in the retail sales aspect, employ all types of visual merchandising techniques. Clearly, there are some basic ''rules,'' but the ''rules'' also exist to be broken for striking effects. The bottom line in visual merchandising is the bottom line. Whatever visual merchandising techniques a salon or spa uses that increases sales is correct--as long as it works.
With that stated, Salons and Spas should have the following goals when developing a visual merchandising plan:
Create an easy and convenient way for clients to purchase the salon's retail products
Use display tables, retail shelves, and service counters to distribute the products in a way that makes sense to your customers (e.g., use different displays for different categories or brands of products)
Locate the products in a location that is convenient and visible so that it is easy for the client to to self-select
Make it possible for salon customer coordinate multiple product purchases (e.g., the use of vertical color banding on a shelving display so that if a customer wants shampoo, conditioner, gel, and hairspray from one brand, the client can easily see and grab all the products together from one display)
Provide product information and pricing
Inform the client about trends, fashions and promotions at strategically located positions.
